QUE SE MASQUE
Gen Z is having a moment, right? But the nail that sticks out always gets hammered down.
All the pressure, frustration and expectations from every other generation now have one clear target.
So Trident has a message for Gen Z:
F*ck it.
Or better yet, Chew it.
Role
Creative Direction, Concept, Script
With
Alex Adati, Felipe Cirino, Mihail Aleksandrov, Cauique Johnson, João Pires, Vinicius Pegoraro, Fabio Cristo, Rafael Darri, Beatriz Sotero
Film
YOUTH + Natan Neves
Agency
LePub
Client
Trident
Year
2026
Creative Direction, Concept, Script
With
Alex Adati, Felipe Cirino, Mihail Aleksandrov, Cauique Johnson, João Pires, Vinicius Pegoraro, Fabio Cristo, Rafael Darri, Beatriz Sotero
Film
YOUTH + Natan Neves
Agency
LePub
Client
Trident
Year
2026
