FOLLOWERS STORE
New Balance set out to redefine exclusivity by giving true fans access to a limited-edition São Paulo F.C. jersey. The brand launched the Followers Store, an online shop that only unlocked for supporters physically following the team’s bus, shutting out scalpers.
Role
Creative Direction, Design
With
Felipe Cury, Alex Adati, Mihail Alexandrov, Cauique Johnson, Leone Damião, Gabriel Santos, Isa Yamada, Matheus Távora, João Eustachio, Lucas Pereira.
Agency
Le Pub São Paulo
Client
New Balance
Year
2024
Creative Direction, Design
With
Felipe Cury, Alex Adati, Mihail Alexandrov, Cauique Johnson, Leone Damião, Gabriel Santos, Isa Yamada, Matheus Távora, João Eustachio, Lucas Pereira.
Agency
Le Pub São Paulo
Client
New Balance
Year
2024
We first sold the jersey to real fans. But to share the story behind it with everyone, we created this film. ↴
And these insane visuals.
