O CÉU DO BRASIL É AZUL
Azul Brazilian Airlines needed to showcase its exclusive destinations. Its biggest differentiator and the very thing that literally connects the country to the brand.
We created “Brazil’s Sky is Azul”. Not just a communication campaign, but a complete tourism platform presented by two Brazilian icons who were literally born with the sky in their name: Alceu Valença and Céu.
Role
Concept, Art Direction
With
Sergio Gordilho, Joanna Monteiro, Eduardo Ferraz, Milena Zindeluk, Cauique Johnson, Isa Gomez, Rodrigo Passos
Agency
Africa Creative
Client
Azul Linhas Aéreas
Year
2024
Concept, Art Direction
With
Sergio Gordilho, Joanna Monteiro, Eduardo Ferraz, Milena Zindeluk, Cauique Johnson, Isa Gomez, Rodrigo Passos
Agency
Africa Creative
Client
Azul Linhas Aéreas
Year
2024
To make the journey even more exclusive, we launched the Azul Brasil Guide, an A.I. – powered platform with award-winning destinations and secret routes for Azul customers only.
And on the streets, when the skies over the capitals weren’t blue, we displayed the skies of our destinations live, with special offers on out-of-home media.
