ZÉ SAVES
A hot party calls for a cold drink. Zé Delivery saves.
A hot party calls for a cold drink. Zé Delivery saves.
Conceptual visuals for the winter campaign of Zé Delivery, the largest beverage
delivery company in Brazil.
delivery company in Brazil.
Role
Art Direction, Design, Illustration
With
Ju Utsch, Sofia Calvit, Cauique Johnson
Agency
GUT
Client
Zé Delivery
Year
2022
Art Direction, Design, Illustration
With
Ju Utsch, Sofia Calvit, Cauique Johnson
Agency
GUT
Client
Zé Delivery
Year
2022
Zé Delivery needed to stand out as the only beverage delivery company in the country that actually delivers cold drinks.
To make it work and still keep its Zé's vibe, we created a unique visual style that blended drinking moments with "frozen" pop culture icons.
And along with all that, elements that represent speed and urgency in the delivery.
The color palette features the brand’s colors, and the halftone gradient represents the ice and the memorable stories the brand helps create.
