THE ZÉ THEORY
In 2022 we had the Fifa World Cup, the biggest event in the universe for soccer lovers. And, in Brazil, soccer is a big deal. Our country stops to watch the national team playing. Soccer is almost a religion for brazilian people, sorrounded by rituals and beliefs.
Here is impossible to tear soccer and superstition apart. And, in 2022, we discovered one really important thing: every time that Brazil won a World Cup, there was a player named "Zé" in the pitch.
Wooooow! People did need to know that, and who is better to announce that than a brand with "Zé" in its name?
But wait, in 2022, was there a Zé on the team?
Role
Art Direction, Digital Content
With
Bruno Brux, Murilo Mello, Ju Utsch, Sofia Calvit, Cauique Johnson, Daniel Achucarro, Deborah Ferreira, Vitinho Chagas
Agency
GUT
Client
Zé Delivery
Year
2022
Art Direction, Digital Content
With
Bruno Brux, Murilo Mello, Ju Utsch, Sofia Calvit, Cauique Johnson, Daniel Achucarro, Deborah Ferreira, Vitinho Chagas
Agency
GUT
Client
Zé Delivery
Year
2022
And everything went well, until the unthinkable happened: our Zé was taken from the pitch. The result? Brazil was eliminated and Argentina won the World Cup.
We hope that you're happy now, Tite.
